MONCLER
Moncler Wholesale Supplier
Moncler, initially known for its quilted jackets, has a rich history that traces back to 1952 when it was founded by René Ramillon and Andrè Vincent in Monestier-de-Clermont, a mountain village near Grenoble, France. The brand is now based in Milan, Italy, and has been owned by Remo Ruffini since 2003.
Originally producing quilted sleeping bags and tents, Moncler gained popularity as mountain holidays became fashionable. The brand's breakthrough came with the creation of its first down jackets, which were initially designed to protect workers in cold climates. Over time, these jackets became a staple for mountaineering expeditions, and in the 1960s, Moncler supplied the French downhill ski team at the Grenoble Winter Olympics.
Is Moncler a Luxury Brand?
Moncler is widely regarded as a luxury brand, also due to:
Quality and Craftmanship: the brand is known for its high-quality materials and craftsmanship. The use of premium materials like fine down and the attention to detail in the manufacturing process contribute to its luxury status.
Celebrity Endorsements and Media Appearances: the brand's popularity among celebrities and its frequent appearances in high-end fashion magazines and media outlets further enhance its luxury image.
Not only luxury but also top functionality:
Moncler has a history of outfitting athletes in the Olympics. Notably, Moncler provided outfits for the French downhill team during the 1968 Olympic Winter Games in Grenoble, France. This team achieved a record-breaking gold medal sweep. Moncler's affiliation with competitive skiing and the Olympics is an important part of its history and is reflected in its high-performance technical Moncler Grenoble collection, named to honor this legacy.
Clothing offering:
Moncler's product range has expanded over the years to include a wide variety of clothing and accessories. In addition to its iconic down jackets, the brand offers a range of products including scarves, jewelry, watches, wallets, sunglasses, socks, keychains, belts, and even lifestyle items like candles, magazines, and collectibles.
Collaborations:
The brand is also known for its collaborations and collections, such as the Moncler Genius collection, which sees different designers interpreting Moncler's identity with unique designs released on a rolling schedule. This approach allows for constant innovation and keeps the brand at the forefront of fashion trends.
Sustainability commitment:
In terms of sustainability and ethical considerations, Moncler has announced plans to phase out the use of animal fur by 2024. The brand has a history of using real fur in some of its jackets, mostly coyote fur, but also raccoon and fox fur, and some jackets feature shearling leather lining.
Moncler's blend of style, functionality, and luxury has made it a favorite among those looking for high-quality outerwear that combines fashion with practicality.
Icon in the industry:
Moncler has become well-known for several iconic products throughout its history. The brand's most popular items include:
Maya Short Down Jacket: This jacket, inspired by the brand’s popular jackets from the 1980s, features a simple yet refined silhouette, with a 100% polyamide nylon laqué exterior and celebrated goose feather filling. It's highly sought after for its combination of style and warmth.
Quilted Jackets: Moncler's quilted jackets, especially their down jackets, have been a staple of the brand since its early days. These jackets are renowned for their high-quality materials, warmth, and stylish designs.
High-End Outerwear: Moncler's range of luxury outerwear, including parkas and coats, has been historically popular. These items often incorporate high-quality down for warmth and feature a blend of functionality and fashion.
Suyen Quilted Down Parka: This parka is notable for its shape and style, offering a chic yet comfortable option for colder weather.
Luxurious Accessories: Moncler has also gained popularity for its range of accessories, including scarves, hats, and gloves, all designed to complement its outerwear.
Special Collections and Collaborations: Moncler has released several special collections and collaborations over the years, like Moncler Genius, Moncler Grenoble (skiwear collection), and partnerships with designers such as Thom Browne (Moncler Gamme Bleu) and Giambattista Valli (Moncler Gamme Rouge), which have been well-received in the fashion community.
Luxury symbol in pop culture:
Moncler has had significant media appearances, particularly resonating with American rappers who frequently feature the brand's products in their music videos and everyday life. The brand's luxurious and trendy image has been bolstered by these appearances, making it a symbol of luxury in the hip-hop community.
Moncler has also been involved in creative collaborations, like with Palm Angels and other designers, leading to unique designs such as a luminous jacket and a rubber jacket decorated with feathers. These collaborations and media appearances have played a key role in enhancing Moncler's global fashion status.
An eye to modernity:
Moncler has introduced NFTs, unique digital identifiers recorded on the blockchain. For instance, customers who purchase the Moncler Maya 70 jacket in the platinum version receive a Moncler NFT, which is stored in a Moncler digital wallet within the Moncler App.