New Balance Athletic Footwear Supplier
New Balance, a prominent American athletic footwear brand established in 1906, stands out in the wholesale market for its unparalleled comfort, high-performance standards, and cutting-edge design. With a foundational principle centered around offering the perfect fit, New Balance has successfully carved out a significant niche in the global sportswear industry. This brand is particularly appealing to wholesale buyers and distributors due to its consistent commitment to quality, innovative product lines, and customer satisfaction. New Balance's diverse product range, which caters to various athletic needs and lifestyle choices, makes it a valuable addition to any wholesale sportswear portfolio. The brand's dedication to integrating advanced technologies in its footwear and apparel ensures it remains at the forefront of the sportswear market, making it a reliable choice for wholesale buyers looking to satisfy diverse customer demands.
New Balance is an American sports footwear and apparel brand known for emphasizing fitting and performance technology. Founded in 1906, it has grown into a global company. New Balance is notable for offering a wide range of sizes and widths in their shoes to provide a better fit.
With a legacy rooted in craftsmanship, New Balance combines traditional shoemaking expertise with modern advancements. The brand's dedication to quality materials ensures that each pair of shoes delivers exceptional comfort, durability, and style. Whether you're a professional athlete or someone who values an active lifestyle, New Balance offers a diverse selection to cater to various preferences and performance needs
Is New Balance a manufacturer?
New Balance is a manufacturer with a strong commitment to domestic manufacturing. They design and produce a wide range of athletic footwear and apparel. Known for their commitment to quality and comfort, New Balance manufactures products catering to sports performance and casual wear.
Does New Balance produce in China?
Their production facilities are notably located in the United States and the United Kingdom, underscoring their commitment to domestic manufacturing and quality control.
Comfort and Fit: Known for their exceptional comfort, New Balance shoes offer a wide range of sizes and widths to ensure a perfect fit, a unique selling point in the athletic footwear market.
Athletic Performance: They focus on enhancing athletic performance through technology and design, especially in their running shoes.
Classic and Timeless Design: The brand has a reputation for classic and timeless designs that blend well with both athletic and casual wear.
Quality Manufacturing: New Balance is committed to high manufacturing standards, with a significant portion of its production taking place in the USA and the UK.
Sports Sponsorships: The brand is actively involved in sponsoring athletes and sports teams, enhancing its visibility and reputation in the sports world.
Market Longevity: Having been in the market for over a century, the brand has built a strong reputation and loyal customer base.
On the forefront of technology:
New Balance has developed several performance-enhancing technologies for its products, particularly in the realm of athletic footwear. These innovations focus on improving comfort, support, and overall athletic performance. Some of these key technologies include:
Fresh Foam: This technology involves the use of a single piece of foam that provides a plush, more natural ride. It's engineered for precision comfort and is designed to provide an ultra-cushioned and lightweight ride.
FuelCell: FuelCell technology in New Balance shoes is designed for high rebounds, combining a feeling of speed with an energy-returning construction. This makes it particularly suitable for running shoes, enhancing performance with each stride.
Ndurance: Ndurance is a rubber compound used in New Balance shoes to provide superior durability in high-wear areas. This technology is particularly useful in extending the longevity of the shoe's outsole.
RevLite: RevLite offers a lightweight ride without minimizing construction or sacrificing underfoot cushioning or stability. It's a foam compound that provides the same responsiveness and durability as foams 30% heavier, offering a lightweight ride without sacrificing cushioning or stability.
ABZORB: ABZORB is a cushioning technology that combines a blend of foam cushioning and compression set, featuring rubber.
As of 2023, some of the top-selling New Balance products include models like the 327, 480, 550, 574, 860, 880, 990, 993, 1906, 2002, and 9060. These models encompass a range of New Balance's technological innovations, such as Fresh Foam and FuelCell, and offer a variety of fits from fitted to relaxed. The popularity of these models is a testament to New Balance's commitment to combining performance with style in their footwear.
A reference point in the sports industry:
New Balance has engaged in several notable sponsorships related to sporting events. One of their significant sponsorships includes a partnership with the National Fastpitch Coaches Association (NFCA). This collaboration is designed to support the growth of fastpitch softball at all levels. As part of this agreement, New Balance became the title sponsor of the NFCA Golden Shoe Award, which is presented to outstanding athletes in various divisions.
Additionally, New Balance has also been involved as a title sponsor for the National Cup Lacrosse Championship event. This partnership with Corrigan Sports Enterprises confirmed in a multi-year deal, positions New Balance as the exclusive soft goods provider for this significant lacrosse event. The sponsorship reflects New Balance’s commitment to supporting women's lacrosse and highlights their efforts to bring more attention and exposure to the sport.
These sponsorships demonstrate New Balance's active role in promoting and supporting various sports and their dedication to contributing positively to the athletic community.
New Balance's most notable collaborations in recent years have included partnerships with well-known designers and brands. These collaborations often involve unique reinterpretations of New Balance's classic shoe models, bringing together the brand's athletic heritage with contemporary fashion trends. These partnerships have not only enhanced the brand's appeal in the sneaker community but have also expanded its reach in the fashion world, showcasing the versatility and timelessness of New Balance's designs. New Balance has collaborated with a range of partners, including Joe Freshgoods, JJJJound, Salehe Bembury, Sneakersnstuff, Bodega, Ronnie Fieg/Kith, Patta, AURALEE, and Stone Island. These collaborations have spanned various styles and themes, contributing significantly to New Balance's presence in both the sneaker and broader fashion markets.